B2B & B2C | CREATIVE DIRECTION | DESIGN | CLIENT INTERACTION
Osprey Charging
Brand Strategy | Content Mapping, Strategy & IA | Website Design
New energy
How do you help a pioneering, quality EV-charging business express its true identity?
The Osprey brand had all the basics but needed an injection of life, personality and energy to bring out its true identity.
THE CHALLENGE
Taking a birds-eye view
Though Osprey had previously put thought into their brand identity, which itself had earned some equity, it had the potential for much more.
We started by taking an overview of the brand, reviewing, interrogating and dissecting the existing brand materials and architecture. Through these findings and discussions with the Osprey team, we went on to develop a fully defined Brand Strategy and positioning framework.
Respectfully navigating our way through the brand elements that had come to define Osprey, we engaged with those that needed reviewing, updating or creating from scratch.
Re-defining Osprey’s Brand Strategy meant we then had the platform from which to develop their vivid new look.
Nurturing a fledgling
As well-versed as we are at creating brands, we’re equally at home helping to reveal, develop and refine an existing brands’ identity.
Osprey’s previous efforts on their brand meant that the fundamental pieces were in place. We prioritised protecting the defining visual elements such as the base colour palette and existing logo as we worked to better understand their fundamental purpose, identifying the gaps in the Brand Strategy.
This meant digging in to who Osprey are to uncover and nurture its true identity. If a visual update was also to be part of this project, the ‘who’ was our logical place to begin.
Letting it fly
